Interactive online campaign “Un gran dia Vallnord” allowed users to create their own virtual experience in the ski resort, designing their ideal day at Vallnord resort.
Through facebook best contestants got voted to win the prize of doing real the designed plan.
This campaign won the Silver Award in Laus Awards 2011, held in Barcelona, in the interactive campaign category.
Direction, art direction & programming_ Grapa.ws
Audiovisual creation_ Joan Molins